Google outlines new privacy-focused ad targeting strategies to replace third-party tracking cookies, leaning on AI and first-party data for digital advertising and website tracking.

Topical authority is a way of finding the best content for newsy queries on Google. It looks at how notable, influential, original, and reputable a publication is on a topic or location.

Focus on generating valuable, high-quality content that is written by (and for) a human and aligns with your core purpose — and don’t forget, it’s important not to put aside the SEO fundamentals when reviewing your existing content strategy.