Understanding Google's September 2023 helpful content update

Google's September 2023 Helpful Content Update includes two changes to how sites are ranked, an improved classifier and consideration of subdomain content

Website owners and SEO professionals should focus on creating high-quality content and optimizing subdomain content to adapt to the update

Keeping track of website performance metrics and staying updated with Google's algorithm changes can help website owners and SEO professionals maintain or improve search rankings

The exact impact of the update on search rankings may vary for each website, but understanding the changes and implementing appropriate strategies can help website owners and SEO professionals navigate these updates

Google's classifier system is designed to determine the relevance and quality of web pages for specific search queries, and the updated classifier is expected to provide more accurate and helpful search results