Google announced its September 2023 Helpful Content Update, which contains two important changes to how sites are ranked
This update aims to improve the quality of search results by enhancing the classifier and considering subdomain content.
Subdomains are separate sections of a website that can be used to organize content or target specific audiences. Previously, Google's algorithm treated subdomains as separate entities, but this update suggests that subdomain content will now be considered when ranking a website's overall quality and relevance.
Website owners and SEO professionals should consider the following strategies to adapt to Google's September 2023 Helpful Content Update:
Focus on high-quality contentWith the improved classifier, Google is likely to prioritize websites that offer valuable and relevant information to users. Creating well-researched, informative, and engaging content can help improve your website's search rankings and growth.
Optimize subdomain contentIf your website utilizes subdomains, ensure that each subdomain offers unique and valuable content. This update suggests that subdomain content will now be considered when ranking a website's overall quality and relevance. Therefore, optimizing your subdomains can help improve your website's search visibility.
Monitor and analyze your website's performanceKeep track of your website's search rankings, organic traffic, and user engagement metrics to identify any potential impacts from the September 2023 update. Tools like Google Analytics and Google Search Console can provide valuable insights into your website's performance.
Stay updated with Google's algorithm changesGoogle regularly updates its algorithm to provide better search results. Staying informed about these updates can help you adapt your client's SEO strategies and maintain or improve your website's search rankings.
While the exact impact of the September 2023 update on search rankings may vary for each website, understanding the changes and implementing appropriate strategies can help website owners and SEO professionals navigate these updates and maintain a strong online presence.