Kanak News Sees 671% Growth in Google Discover After Migrating to Publive

About Kanak News

Kanak News is one of Odisha’s leading 24x7 Odia news channels, known for breaking stories and credible journalism across politics, business, entertainment, and regional affairs. As audience behaviour shifted to mobile and digital-first consumption, Kanak News wanted their digital presence to match the speed and impact of their newsroom.

They needed a platform that could help them scale, grow faster on Google surfaces, and keep readers engaged for longer.

The Challenge

Before migration, Kanak News struggled with:

• Slow page load times

• Limited SEO implementation

• Fragmented workflows across teams

• Weak visibility on Google Discover and Google News

Their existing CMS couldn’t keep up with the fast pace of digital publishing, nor with the demands of real-time news distribution.

Advertisment

Kanak News wanted more than just a CMS, they wanted a growth engine.

The Publive Shift

Kanak News partnered with Publive to upgrade to a high-performance, AI-first digital publishing platform. We ensured a smooth migration with zero downtime, allowing the newsroom to continue publishing without interruptions.

With Publive, Kanak News instantly gained:

• Lightning-fast, mobile-first site performance

• Built-in SEO automation & structured data management

• Internal linking + topic clustering that boosts session depth

• Unified analytics with real-time editorial insights

• Streamlined content workflows for faster publishing

The Results

Dominating Google Discover, News & Search

Publive’s SEO automation and structured content approach powered a dramatic increase in discoverability.

Google Discover

• Clicks:↑ 671%

• Impressions:↑ 685%
  Structured data + topic relevance helped Kanak News surface more frequently on personalized feeds.

Google News

• Clicks:↑ 320%

• Impressions:↑ 740%
  Stronger freshness signals and better metadata boosted editorial ranking inside Google News.

Google Search

• Clicks:↑ 152%

• Impressions:↑ 122%
  Improved load speed, on-page SEO, and clearer topical authority helped Kanak News rank higher consistently.

After migrating to Publive, Kanak News recorded massive boosts across key audience and engagement metrics:

Page Views: ↑ 130%
Readers explored more pages per session, thanks to intelligent internal linking and better content structure.

Active Users: ↑ 114%
A smoother, faster, mobile-first experience led to higher retention and repeat visits.

Passing core web vitals + improved SEO helped rankings move upward.

The Road Ahead

With Publive as their digital backbone:

• They publish faster

• They work smarter

• They reach wider audiences across Google

• Sambad Group's other websites also grew multifold and the full story is covered here: Sambad Case Study

Kanak News is redefining vernacular digital journalism, faster, stronger, and more discoverable than ever.