'SEO Made Easy' series by Google

YouTube series called "SEO Made Easy"

Google has launched a new YouTube series called "SEO Made Easy" to help website owners improve their website's performance in search results. The series is designed to be user-friendly, making it accessible to beginners and experts alike. The first episode of the series focuses on using structured data to customize site names in  Google's search results.

The series aims to provide simplified, actionable video lessons to help websites succeed in Google. With SEO being a constantly moving target, this series is a great resource for website owners to stay up-to-date with the latest SEO strategies. The series provides practical tips to optimize websites for better search engine performance as per future trends.

In addition to the "SEO Made Easy" series, there are other resources available to help website owners improve their SEO strategy. Search Engine Journal is a website that provides news and tutorials on SEO and search marketing. The website offers a wealth of information on SEO best practices, including tips on how to create quality content that can influence Google's indexing and crawling decisions for the publishing industry.

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Microsoft Advertising also offers tools to help website owners improve their website's performance in search results, such as Bing Webmaster Tools, which provides detailed insights on website performance via consolidated search and chat metrics.
There are several other ways to optimize website names in Google's search results. Here are some tips:

1. Use accurate, descriptive titles for your pages. Mention everything that you have to offer and put different topics, products, or services on different pages, one topic (or closely related set of items) per page.
   
2. Optimize your website's title tags. Writing optimized title tags is a great opportunity to tell Google exactly what your page is about. The context you provide helps Google find and rank pages and gives readers key information that can improve click-through rates to your site.
   
3. Use your name, first and last, in the domain. Ideally, it should be exactly that, but if that's unavailable, you can either use a variation of your name or add a keyword that describes what you do.
   
4. Include meaningful visuals on your website. Visuals can be a powerful way to control what's in the search results. Make sure to use alt tags and captions to describe the images.
   
5. Make your information skimmable. Use headings, subheadings, and bullet points to make your content easy to read and understand.

By following these tips, website owners can improve their website's search engine performance and increase their online visibility.

Overall, the "SEO Made Easy" YouTube series by Google is a comprehensive guide to online visibility and provides website owners with valuable insights to improve their website's search engine performance. The series is a great resource for website owners who want to stay up-to-date with the latest technical SEO strategies and improve their website's online visibility.