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Canonicalization is the process of selecting the preferred version of a webpage when multiple versions with similar content exist
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Canonical tags play an important role in the canonicalization process and help search engines understand which version of a page should be considered the original
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Identifying duplicate content is the first step in implementing proper canonicalization Tools like Google Search Console, site crawlers, or manual inspection can help.
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Cross-domain canonicalization is the process of selecting the preferred version of a webpage when similar content exists on different domains
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Regular audits of canonicalization efforts are essential to ensure the ongoing effectiveness of an SEO strategy Tools like Google Search Console, site crawlers, and browser extensions can help.
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Using a CMS with built-in canonicalization features can simplify the process and ensure search engines correctly identify the preferred version of content
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Conflicting canonical and alternate tags, canonical chains, and loops should be avoided to prevent confusion for search engines and reduce the effectiveness of canonicalization efforts
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Leveraging the power of an advanced CMS can help maintain a well-optimized website, provide a better user experience, and ensure strong SEO performance
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