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Power Pasting: The Ultimate Tool for Efficient Formatting

By Vigneshwari
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Power Pasting
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We are thrilled to unveil our latest feature: Power Pasting

Power Pasting is a feature designed to enhance the process of copying and pasting content from various sources, such as Word documents, into the PubLive platform. This feature ensures the content retains its original formatting and inline styling, providing digital publishers with a seamless and efficient workflow.

Quick Take:

When copying and pasting content from different sources, the user will be prompted to choose one of the following options:

  • Remove Formatting: This option removes the source's formatting and pastes the plain content.
  • Keep Formatting: This option retains the source's formatting and pastes the content with its original style into the editor.

Here’s a detailed look at what Power Pasting offers and its benefits:

Key Features of Power Pasting:

Retention of Formatting:

  • When content is copied from Word documents or other sources, Power Pasting maintains the original formatting, including headings, colors, and text sizes.

  • Inline styles, such as bold, italic, and underline, are preserved, ensuring the pasted content looks exactly like the original.

Support for Various Content Types:

  • Power Pasting supports various content types, including text, images, tables, and lists.

  • Complex formatting, such as multi-level bullet points and numbered lists, is accurately retained.


Simplified Workflow:

  • Reduces the need for manual reformatting after pasting content, saving time and effort for content creators.

  • Ensures consistency in the appearance of content across different publishing platforms.


  • Works seamlessly with popular word processing software, such as Microsoft Word and Google Docs.

Additionally, the benefits of removing formatting when copy-pasting content include:

Improved AMP Validation:

  • Ensures better compliance with AMP standards, leading to faster page load times and enhanced mobile performance.

Better Web Vitals

  • Reduces CSS load, improving web vitals scores such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Consistent Styling:

  • Ensures that all content adheres to the site's default styling, maintaining a uniform appearance across the platform.

Reduced File Size:

  • Minimizes the overall size of the content by eliminating unnecessary styling, leading to faster load times.

Lower Context Overhead:

  • Decreases the complexity of the content, leading to quicker rendering and lower resource consumption.


Benefits for Digital Publishers:

  1. Enhanced Productivity:

    • By eliminating the need for extensive reformatting, Power Pasting allows digital publishers to focus on creating and curating content rather than spending time on tedious formatting tasks.

    • Streamlines the content creation process, enabling faster publication cycles.

  2. Improved Content Quality:

    • Ensures that the visual integrity of content is maintained, resulting in a more professional and polished appearance.

    • Consistent formatting enhances readability and user experience for the audience.

  3. Consistency Across Platforms:

    • Maintains uniformity in content presentation across various platforms, ensuring a cohesive brand identity.

    • Reduces the risk of formatting errors that can occur during the manual pasting process.

  4. Versatility and Flexibility:

    • Supports a wide range of content types and formats, making it a versatile tool for different publishing needs.

    • Adapts to various editorial workflows, providing flexibility for content creators.

  5. Cost and Time Efficiency:

    • Saves time for editors and content creators, allowing them to allocate resources to other critical tasks.

    • Reduces the costs associated with manual reformatting and potential errors that need correction.


Power Pasting is an invaluable feature for digital publishers, offering a streamlined and efficient way to handle content with complex formatting. By preserving the original styling and ensuring consistency across platforms, Power Pasting enhances productivity, improves content quality, and provides significant cost and time savings. This feature is particularly beneficial for publishers looking to maintain a professional appearance and streamline their content creation process.