Introducing the Multi-Post Newsletter Feature

We are excited to announce the launch of our new Multi-Post Newsletter feature! This powerful tool is designed to streamline your email marketing efforts, allowing you to create, manage, and distribute multiple newsletter posts within a single campaign.

Given the crucial role of campaigns for publishers, this feature enables consistent communication with their audience, thereby enhancing engagement and retention. It streamlines content management by incorporating multiple posts into a single campaign. Furthermore, it offers detailed analytics, allowing publishers to refine their strategies based on performance insights.

Key Features

Multiple Posts

• Effortless Management: Create several posts within one campaign, reducing the need for separate campaigns for each message.
• Detailed Metrics: Track open rates, click-through rates, and engagement for each campaign.
• Performance Insights: Compare the performance of different posts within the same campaign.

Benefits

• Consistency: Ensure your messaging is consistent across multiple communications.
• Efficiency: Save time by managing multiple posts within a single campaign.
• Improved Engagement: Reach your audience with timely and relevant content

Templates

• Default Template: To ensure a professional standard look and feel.
• Customized Template: Customize templates to match your brand’s identity and apply them across multiple posts.

Getting Started

Here's a step-by-step guide to help you get started with Multi-Post Newsletter feature

Step 1: Selecting posts for Newsletter campaign 

• To start using the Multi-Post Newsletter feature, navigate to the 'Published' section and select the corresponding posts

Step 2: Drafting and organizing the campaign

Click Send Newsletter after selecting the required set of posts

Step 3: Fill the Newsletter Details

Provide the required details for the campaign

• Subject: Email subject
• Message: Email body
• Default Template: To ensure a professional standard look and feel
• *Customized Template: Customize templates to match your brand’s identity and apply them across multiple posts

You can review the selected posts as shown below. Also, can add more posts using "Add more post" option

Step 4: Review the order of posts

Drag and drop for re-arranging the order of the posts if required. Can also delete the posts if found irrelevant for the campaign.

Once done, click Next to complete the Distribution settings.

Step 5: Distribution settings

Provide the required distribution details for the campaign

• Choose Recipients: Select this checkbox if the campaign is to be sent to all publishers
• Select Newsletter Group: To send a campaign for a specific newsletter group
• Specific Email: To send a campaign to the specific email ID

Step 6: Mobile and Desktop view of the Newsletter

Step 7: Keep track of the performance of the campaigns

• Accessing Analytics: Go to the 'Configuration' section -> Newsletter.
• Viewing Metrics: Review key metrics such as open rates, click-through rates, and engagements for each campaign.
• Comparing Performance: Analyze and compare the performance of different posts.

Best Practices

• Consistency in Messaging: Maintain consistent messaging and branding across all posts.
• Engaging Content: Use rich media such as images and videos to increase engagement.
• Optimal Timing: Send the newsletter at times when your audience is most likely to engage.
• Incorporating Feedback: Use feedback from analytics to refine future posts and campaigns.

How it benefits the digital publishers:

1. Consistent Communication: The Multi-Post Newsletter allows digital publishers to maintain regular communication with their audience, fostering stronger engagement and loyalty.
2. Streamlined Content Management: By integrating multiple posts into a single campaign, this feature simplifies content management, saving time and reducing the complexity of handling separate campaigns.
3. Enhanced Audience Engagement: Scheduled and consistent updates keep the audience informed and engaged, increasing readership and interaction with the content.
4. Detailed Analytics: The feature provides comprehensive analytics on each post's performance, offering insights into open rates, click-through rates, and overall engagement.
5. Strategic Refinement: Publishers can use detailed performance data to refine and optimize their content strategies, ensuring they meet audience preferences and improve future campaigns.
6. Consistent Branding: Using predefined and customizable templates ensures a consistent look and feel across all posts, reinforcing brand identity and professionalism.

 

The Multi-Post Newsletter feature is a powerful tool for creating and managing comprehensive email campaigns. By leveraging this feature, users can ensure consistent and effective communication with their audience. We are confident that this new feature will significantly enhance your email marketing campaigns and help you connect more effectively with your audience. Thank you for your continued support and feedback.