We are thrilled to announce a new feature "Social Distribution" which was highly requested and can offer several benefits for publishers in terms of content reach, engagement, and audience growth. This feature integrated into the PubLive dashboard, enables the publishers to optimize & post selective articles to social platforms with the click of a button.
Note: This feature is available for publishers under Growth, Advanced, or Premium Tiers
- Social distribution (Facebook & LinkedIn) for Growth | Advanced | Premium Tiers
- Social distribution (Twitter) - Advanced | Premium Tiers
To get started, go to the Integrations section in the dashboard. Connect the social accounts which attempt the user to login to their corresponding social media accounts
Note: This section is visible only to the Owner and admins
Once connected, it will be indicated as Connected as shown below. For LinkedIn, if multiple pages exist under an account, will be listed in the dropdown. You can choose the required page & click Set Orgs. Whenever an article is posted, it will be published on the corresponding LinkedIn page
Once connected you will get a message as shown below
Once the social media is connected in Integration section, "Share on" option will be available in published section corresponding to each article as shown below.
Below are the options available on click of Share on LinkedIn/Twitter as shown in the screenshot
- Post Title - Article title will be pre-filled which can be edited
- Featured Image - Pre-filled & non-editable field. This field pre-fills with featured image of the source article
- Link - Pre-filled & non-editable field. This field is pre-filled with the source article link
- Hashtags - By default, pre-filled with primary, secondary, tags if present for the article. We can add/remove hashtags as per your requirement
Once done with the configuration, you can click Post on LinkedIn/Twitter button
Sample article posted on Twitter
Sample article posted on LinkedIn
How does this feature help Digital Publishers?
Diversification of Traffic Sources: Relying on a single source for traffic can be risky. Social distribution allows publishers to diversify their traffic sources, reducing dependence on search engines or other platforms. This diversification can contribute to the stability of a publisher's audience base.
Increased Reach: Social distribution allows publishers to reach a broader audience beyond their regular readership. Content shared on social media platforms can quickly spread and be discovered by new audiences, potentially increasing the visibility of the publisher's brand and content.
Enhanced Engagement: Social media provides a platform for publishers to engage directly with their audience. Features such as comments, likes, and shares enable real-time interaction. This engagement not only fosters a sense of community but also helps publishers understand their audience's preferences and interests.
Traffic Generation: Social distribution can drive traffic to a publisher's website or other online platforms. When users find interesting content on social media, they are likely to click through to the publisher's site, increasing page views and potentially ad revenue.
Brand Building: Social media allows publishers to build and strengthen their brand presence. By consistently sharing valuable and relevant content, publishers can establish themselves as authorities in their niche, fostering trust and loyalty among their audience.
Viral Potential: Social distribution increases the likelihood of content going viral. When users share content with their networks, it can quickly gain momentum and reach a much larger audience than the publisher's initial reach. This viral effect can significantly boost the visibility of a publisher's content.
Ad Revenue Opportunities: Increased traffic resulting from social distribution can create more opportunities for advertising revenue. Publishers can attract advertisers looking to reach their expanded and engaged audience, leading to potential revenue growth.
By leveraging social distribution features effectively, publishers can tap into the power of social media to amplify their content, engage with their audience, and ultimately achieve their business and content marketing goals