We are thrilled to announce a new feature that will enable publishers to create Live Blogs, a real-time online publishing tool that allows content creators to provide continuous updates on a specific event, topic, or news story as it unfolds. This feature is often used to keep their audiences informed and engaged.
Note: This feature is available for publishers under Growth, Advanced, or Premium Tiers
To get started, click create -> choose "Live Blogs" format to create a live blog
Once publishing the post, you can add live updates to the content anytime by clicking Update
In addition can edit, view, and mark as complete or post updates instantly, directly from the active live blog section available in the published
Note: Mark as complete save the post as a normal article. You can re-edit and add new update when required
Click Create New Update
Enter the Title and Content for the live update as shown -> Click Publish -> Updates are published instantly
Dashboard | Live Updates
Website | Live Blog Indicator on article page
Website | Live Updates
Note: You can edit, unpin, delete update as shown below in the editor
Website | Pinned update
Homepage | Live Blogs
How does this feature help Digital Publishers?
Real-Time Reporting: Live blogs enable publishers to report on breaking news, events, or developments in real-time. This timeliness can help publishers stay competitive in the fast-paced world of online journalism and content creation.
Increased Traffic: Live blogs attract visitors who seek up-to-the-minute information, which can lead to increased website traffic and engagement. Readers are more likely to return to the live blog to get the latest updates.
Audience Engagement: Live blogs foster reader engagement and interaction. Users can comment, ask questions, and share their thoughts in real time. This interaction helps build a community around the content.
Monetization Opportunities: Publishers can monetize live blogs through various methods, such as advertising, sponsored content, or affiliate marketing. Popular live blogs covering significant events can be attractive to advertisers.
Improved SEO: Regular updates and fresh content in live blogs can improve search engine optimization (SEO). Search engines tend to favor websites that consistently provide valuable and current information, leading to higher search rankings.
In summary, live blogs benefit publishers by providing a platform for real-time reporting, increasing website traffic, fostering audience engagement, offering monetization opportunities, improving SEO, delivering comprehensive coverage, archiving valuable content, building user loyalty, and ensuring adaptability across devices and content types. These advantages make live blogs a valuable addition to a publisher's content strategy, particularly for those looking to cover evolving stories and engage their audience in a dynamic way.