FAQs structured schema is a specific markup format or structured data that is used to organize and present Frequently Asked Questions (FAQs) on a website. This structured format allows search engines to extract and display the FAQs in various formats, such as rich snippets, featured snippets, or voice search results. By using FAQs, publishers can provide concise and relevant answers to common questions directly in the search results, enhancing the reader experience and increasing the likelihood of attracting clicks to their website
To get started, go to Create/Edit section -> Click Blocks -> Click FAQ
You can add more Q&A fields within FAQ block and delete them as per your needs, but can only add one FAQ block per article.
Once done, Click Insert Block
Note: Heading "FAQs" is editable and not mandatory
How does this feature help Digital Publishers
Enhanced Visibility in Search Results
Implementing FAQs structured schema allows search engines to identify and display your content in the form of rich snippets or featured snippets. These snippets often appear at the top of search results, providing greater visibility for your article. This can lead to higher click-through rates and increased organic traffic to your website.
Improved User Experience: FAQs provide a concise and organized way to present information to users. By structuring your article with FAQs, you make it easier for readers to quickly find answers to their specific questions. This improves the overall user experience and encourages users to spend more time on your website, engaging with your content.
Voice Search Optimization: With the rise of voice assistants and voice search, FAQs structured schema becomes even more valuable. When users ask voice-activated devices questions, search engines often rely on FAQ content to provide direct and concise answers. By incorporating FAQs into your article schema, you increase the chances of your content being used as a voice search result, driving more traffic to your website.
Authority and Credibility: Including FAQs in your article schema can enhance your website's authority and credibility. When users see that your content directly addresses common questions in a structured manner, they are more likely to perceive you as an expert in the field. This can establish trust, leading to increased user engagement, social sharing, and positive word-of-mouth recommendations.
Increased Click-Through Rates: The presence of FAQs in search results can attract users' attention and entice them to click on your content. Rich snippets featuring FAQs often stand out among other search results, as they offer a clear and concise preview of the information users are seeking. This can result in higher click-through rates and increased organic traffic to your article.
Overall, FAQs structured schema is a powerful tool that enhances the visibility and usability of FAQs on a website by providing structured data to search engines. It improves the user experience, boosts search engine visibility, and helps drive more traffic to the website.