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Google's March 2024 core update, which lasted for 45 days, has finally concluded
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The update caused significant volatility in search rankings, with some websites experiencing major declines in organic traffic
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Google cracked down on manipulative practices during the update, deindexing hundreds of violating websites
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The update also saw a shift in ranking criteria, with Google reducing the emphasis on links as a determining factor in website rankings
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Recovery for impacted websites remains uncertain, with no guarantees of restoration even after making improvements
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Google has opened a ranking feedback form to gather insights and improve its search ranking systems for future updates
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However, transparency regarding the recovery process and adjustments to the search algorithm is limited, leaving many in the SEO community feeling uncertain
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SEO professionals and website owners need to adapt and align their strategies with evolving search dynamics to maintain visibility and success
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Staying informed and agile will be crucial as Google continues to refine its algorithms and update its ranking criteria
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Patience, vigilance, and a willingness to adapt are essential for long-term success in the ever-evolving digital landscape
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