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Google's decision to disable third-party cookies for 1% of users has sparked considerable concern among digital publishers, as it may lead to a less personalized user experience and diminish user engagement
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Digital publishers must adapt and explore alternative strategies to effectively target their audience and optimize their content, such as first-party data and contextual advertising
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Leveraging first-party data provides publishers with valuable insights into user behavior, preferences, and interests, allowing them to create personalized experiences and tailored content
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Building trust and transparency are crucial for publishers to communicate value to both users and advertisers through clear privacy policies and detailed analytics and reporting
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Alternative tracking technologies such as contextual targeting, consent-based tracking, and cohort analysis may provide viable solutions for publishers to optimize advertising strategies while addressing evolving privacy concerns
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Collaboration and partnerships with other publishers, advertisers, data providers, and technology platforms are essential for publishers to navigate the challenges posed by Google's third-party cookie exclusion
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The post-cookie era presents numerous opportunities for growth and success through first-party data strategies, collaborations, transparency, and technological advancements
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PubLive offers a comprehensive platform that empowers publishers to leverage AI and SEO to drive audience engagement, enhance monetization strategies, and streamline content creation workflows
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