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Google has announced the March 2024 core update, which aims to enhance the quality of search results and reduce unhelpful content
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This update is different from previous ones as it focuses on promoting more useful information and refining core ranking systems
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Along with the core update, Google has also introduced new spam policies to combat tactics that undermine search quality
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The spam policies target expired domain abuse, scaled content abuse, and site reputation abuse
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By cracking down on these tactics, Google aims to maintain the integrity of search results and protect users from misleading information
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Content teams need to shift away from manipulative strategies and prioritize creating genuine, user-centric content
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Embracing expertise, authoritativeness, and trustworthiness in content is crucial to align with Google's quality standards
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Expect fluctuations in rankings and longer adjustment periods due to the comprehensive nature of the update
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Sustainable and ethical SEO practices should be prioritized over short-term gains through gimmicky tactics
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Regularly updating and streamlining content, as well as maintaining a user-friendly website, can enhance relevance and user experience in search rankings
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