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Home Case Studies IndustryWired Boosts Efficiency & SEO with Publive

IndustryWired Boosts Efficiency & SEO with Publive

By adopting customised content workflows and SEO automation, IndustryWired achieved faster publishing, improved Core Web Vitals, and significant audience growth, driving a 271% increase in active users and stronger overall engagement.

By Sakshi
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IndustryWired delivers diverse, visually engaging stories and in-depth coverage of industry trends and emerging technologies. Trusted by entrepreneurs, founders, and business leaders, it provides insights to help readers stay ahead of the curve. To optimize workflows, improve SEO, and enhance site performance, IndustryWired partnered with Publive.

The Challenge

Before adopting Publive, IndustryWired faced several operational and technical challenges:

  • Manual content publishing and SEO optimization

  • Difficulty managing magazine-specific workflows across multiple segments

  • Inconsistent core web vitals (CWV) and slower page loads affecting user experience

  • Limited efficiency in content creation and turnaround times

IndustryWired needed a platform that could simplify editorial workflows, automate SEO, improve performance, and scale with growing content demands.

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The Publive Solution

Publive provided a tailored solution to address operational bottlenecks and technical gaps:

1. Customized Content Workflows

  • Custom Entities Workflow: Designed for magazine-specific segments for simplified management of multi-format content and editorial tasks.

2. SEO Optimization & Automation

  • Automated metadata, schemas, and structured content

  • Ensured best practices for search visibility without manual effort

3. Improved Performance & User Experience

  • Optimized Core Web Vitals for faster page loads

  • Enhanced overall site stability and reader experience

4. Ease of Use & Efficiency

  • Simplified content creation, editing, and publishing

  • Faster turnaround for new articles and magazine editions

Key Results After Migrating to Publive

Metrics

These results demonstrate strong audience growth, improved engagement, and higher discoverability.

Business Impact

With Publive, IndustryWired achieved:

  • Significant time savings for editorial teams

  • Streamlined workflows enabling faster publishing cycles

  • Improved search visibility and discoverability

  • Better reader experience through optimized Core Web Vitals

  • A scalable platform ready for larger content operations

Future Outlook

Publive continues to empower IndustryWired to optimize workflows, automate SEO, and scale digital magazine operations, ensuring both audience growth and operational efficiency.