TheSootr emerges as Madhya Pradesh's Premier News Publisher with PubLive

About TheSootr

TheSootr is a premier digital media house in Madhya Pradesh, dedicated to delivering credible and relevant journalism without external pressures. Upholding the motto "We fear only God," TheSootr focuses on being society-oriented and consistently advocates for the general public. Known for its integrity and fair practices, TheSootr operates a nationwide network, especially strong in Hindi-speaking regions such as MP, CG, Rajasthan, UP, NCR, Haryana, Delhi, and Punjab.

Problem Statement

Despite its unwavering commitment to impartial journalism, TheSootr, a premier digital media house based in Madhya Pradesh, faced significant challenges in scaling its operations to reach a broader audience across the state and other regions in India. In addition to issues with technical stability and SEO, TheSootr struggled with scalability and user engagement in a highly competitive media landscape.

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PubLive Unleashed

In collaboration with PubLive, TheSootr embarked on a transformative journey to enhance its news dissemination strategy and digital presence. This partnership led to remarkable growth and significant improvements across various metrics:

Within just four months of migrating to PubLive's platform, TheSootr experienced an extraordinary surge in page views, showcasing enhanced visibility and user engagement. The site's improved layout, loading speed, and mobile responsiveness provided an attractive, user-friendly experience, driving more readers to interact with multiple pages per visit.

TheSootr saw a substantial rise in its user base, with a 768% increase in the number of users frequenting their website. This dramatic increase was achieved through advanced SEO techniques, optimised content for search engines, and improved rankings on Google News and Discover. Enhanced user interface improvements ensured new visitors had a positive experience, encouraging them to return and become regular readers.

Leveraging PubLive's expertise, TheSootr achieved a ninefold increase in traffic from Google News. This boost significantly enhanced its visibility and credibility as a reliable news source. Traffic from Google Discover saw a sevenfold increase, further amplifying TheSootr's reach and engagement with a broader audience. By tailoring content to match the interests and preferences of Discover users, TheSootr managed to attract a diverse audience.

With the migration to PubLive's platform, TheSootr reduced its bounce rate by 41%. This reduction indicated improved user satisfaction and engagement, reflecting the platform's enhanced usability and performance. Lower bounce rates mean users find the content relevant and engaging, encouraging them to explore further rather than leaving the site prematurely.

A Vision for Tomorrow

TheSootr's partnership with PubLive has accelerated its growth and reinforced its reputation as a trusted news source. This collaboration has enabled TheSootr to expand its reach, providing more comprehensive and timely coverage to its audience. By leveraging PubLive's advanced technological capabilities and broad distribution network, TheSootr has enhanced its content delivery and engaged with a wider demographic.

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