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76% Traffic Growth and Reduced Costs for sanjeevkapoor.com with Publive

This is a case study on sanjeevkapoor.com, where they partnered with Publive to overcome growth challenges, experience website growth, and reduce total cost.

By Sakshi
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Sanjeev Kapoor Case Study
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About Sanjeev Kapoor

SanjeevKapoor.com is a comprehensive culinary platform featuring over 15,000 tried-and-tested recipes and extensive food-related insights. A global favourite among food enthusiasts and NRIs alike, it has been recognized as the 'Most Popular Website' and 'Best Website' in multiple awards. Chef Sanjeev Kapoor, a Padma Shri Awardee and culinary icon, gained popularity through his iconic cookery show Khana Khazana. His social media presence, including over 7.6 million YouTube subscribers and millions of followers on Facebook, Instagram, and Twitter, further enhances his global reach.

Scaling New Heights 

Chef Sanjeev Kapoor’s stellar reputation was already a major asset for the website’s visibility, but they approached us with an exciting challenge to enhance the user experience in line with the evolving needs of their users. Readers could greatly benefit from a more streamlined content journey with enhanced visuals and an optimised user experience, particularly when navigating through images and videos of recipes. There was a clear opportunity to modernise the site with a more advanced tech stack, ensuring comprehensive website optimisation. That’s where Publive stepped in revamping the platform to create a seamless and enjoyable content consumption experience for the readers.

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Publive Unleashed

Our suite of advanced content publishing tools transformed their growth strategy. Here’s how we made it happen:

Traffic Growth:

By leveraging our content optimization tools, the website experienced a remarkable 76% increase in page views. This was driven by improved discoverability and relevance, ensuring their content consistently reached the right audience. Additionally, their unique user count surged by 22%, showcasing enhanced user engagement and retention as a direct result of streamlined navigation and quicker page load times.

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Core Web Vitals:

With technical SEO at the forefront, we ensured that core web vitals passed on all fronts, dramatically improving page load speeds and overall site performance. These improvements were critical in providing a frictionless experience for users, especially when navigating between recipes, images, and videos. The enhanced site speed also resulted in a notable lift in search rankings.

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Media Optimization:

We meticulously optimized all images and videos, ensuring that rich media content was presented in the best quality without compromising load times. This was particularly important for recipe pages, where visual appeal is crucial. Users now enjoy an immersive and uninterrupted experience as they browse through recipes.

Robust Backend Infrastructure:

Our platform delivered a fast, responsive backend that significantly boosted user engagement metrics and search rankings. Through optimization techniques, we helped the site gain prominence on Google Discover, a key channel for increased visibility, especially in the food content niche. Additionally, the AI capabilities embedded in our platform helped streamline content distribution strategies, allowing the team to focus on producing high-quality, impactful recipes while ensuring consistent growth. This holistic transformation of the user experience, from backend infrastructure to frontend visuals, has set a new standard for the brand’s digital presence.

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Vision for Tomorrow

With the recent surge in growth and engagement metrics, the digital team at Sanjeev Kapoor is more confident than ever in what the future holds. The journey has just begun, and with Publive’s continued support, the road ahead is filled with promising opportunities.