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7.3x Increase in Monthly Page Views for News Nation with Publive

This is a case study on News Nation, where they partnered with Publive to overcome traffic stagnation, enhance content discoverability, and achieve exponential website growth.

By Sakshi
New Update
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About News Nation 

News Nation Network Private Limited is a leading Indian media group with five Satellite TV News and Current Affairs channels, including the national Hindi news channel News Nation and many regional leaders. Known for unbiased reporting and in-depth analysis, the network engages millions of viewers through extensive TV distribution and a strong digital presence across platforms like YouTube and Instagram. With advanced broadcast technology and industry recognition, News Nation Network continues to set standards in quality news delivery.

Scaling New Heights 

Despite being a leader in the space, News Nation's website faced stagnant traffic growth, underperforming content distribution, and failing Core Web Vitals (CWVs). These challenges hindered their ability to fully leverage their digital presence, leading to a pressing need for a platform that could optimize their site performance and reignite user engagement.

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Publive Unleased

When News Nation partnered with Publive, the primary goal was to resolve the persistent challenges they were facing like stagnant website traffic, underperforming content optimisation, and failing Core Web Vitals. Publive’s AI-powered Digital Experience Platform (DXP) provided a comprehensive solution that went beyond addressing these issues and delivered exceptional results within a short span of time.

  • Seamless Migration and Optimized Website

The first step in the transformation journey was a smooth migration to Publive’s robust platform. This migration ensured that there was no loss of existing traffic or downtime during the process, a critical concern for a media giant like News Nation. The optimization addressed slow loading speeds, poor mobile responsiveness, and inefficient website structure, creating a more streamlined and user-friendly experience for their audience.

  • Immediate Growth Metrics

Within just five months of migrating to Publive, News Nation achieved unprecedented results:

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Monthly Page Views: A 7.3x increase, driven by improved content visibility and faster loading times that encouraged users to consume more pages per session.

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Monthly Active Users: A 5.2x growth in active users, attributed to enhanced content accessibility and targeted distribution channels that brought in new and returning visitors.

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Average Engagement Time per User: A 90% surge, showcasing how Publive’s optimizations not only brought users to the site but kept them engaged longer, increasing their likelihood of returning.

  • Excellent Discoverability on Google Platforms

Leveraging Publive’s AI-powered SEO capabilities, News Nation’s content saw exponential growth on Google Discover and Google News:

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Google Discover Clicks: A phenomenal 42x increase, fueled by Publive’s focus on optimizing metadata, schema implementation, and strategic content placement.

Google Discover Impressions: A 23x rise, driven by improved discoverability and relevance for audience-specific searches.

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Google News Clicks: A staggering 60x growth, enabled by better indexing practices, high-quality content alignment, and real-time performance monitoring.

Google News Impressions: An 18x boost, highlighting how Publive’s content strategies ensured greater visibility for News Nation's stories.

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  • Passing Core Web Vitals with Excellence

One of the most significant milestones achieved was ensuring all Core Web Vitals (CWVs) passed post-migration. By improving metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), PubLive ensured that News Nation’s website not only met Google’s performance benchmarks but also delivered a smooth, frustration-free experience for visitors.

Through these targeted interventions, Publive transformed News Nation’s website into a high-performing, user-centric platform, unlocking its true digital potential.

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Vision for Tomorrow

With Publive’s cutting-edge technology and strategic enhancements, News Nation has not only revitalized its digital presence but also established a strong foundation for future growth. The partnership showcases how the right blend of innovation and expertise can transform challenges into milestones, setting new benchmarks in the digital content landscape.