48% MoM Jump in Discover Clicks for Financial Express Hindi with Publive

Financial Express Hindi

Financial Express Hindi is the Hindi-language digital extension of the prestigious Financial Express, bringing insightful business news and market updates to a wider vernacular audience. With a focus on accessibility and relevance, it empowers readers to make informed decisions through sharp, contextual coverage.

Problem Statement

Financial Express Hindi, a growing platform within the Indian Express Group, faced critical challenges in scaling as a relatively new entrant, it needed to establish credibility while ensuring seamless content delivery and audience engagement. However, frequent AMP errors disrupted mobile performance, limiting visibility on Google platforms. To drive sustainable growth, the platform required a robust solution that could optimize performance, streamline workflows, and enhance discoverability.

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Publive Unleashed

Publive’s AI-powered Digital Experience Platform (DXP) provided the tools and strategic support to transform Financial Express Hindi’s digital operations. By optimizing site performance, minimizing AMP errors, and automating workflows, Publive ensured a seamless publishing experience. Additionally, the integration of real-time financial data enhanced user engagement, positioning Financial Express Hindi for long-term digital success.

The collaboration focused on three key outcomes:

• Enhancing digital operations
  

• Increasing content visibility
  

• Driving consistent audience growth

Outstanding Growth Metrics

Page Views: From Stability to Scale

Prior to partnering with Publive, Financial Express Hindi experienced a modest average Month-on-Month (MoM) growth of 8% in page views, a healthy figure for a growing publication. However, after integrating with Publive, the average MoM growth jumped to 27%, signaling a significant acceleration in traffic. This surge was driven by faster content delivery, improved SEO practices, and a better user experience across both mobile and desktop platforms. 

Active Users: Improved Retention and Reach

Average MoM growth in active users rose from 12% to 23% post-Publive adoption. This uplift reflects a platform that not only attracted new visitors but also retained them effectively, thanks to intuitive navigation, richer content layouts, and more personalized reading journeys.

Exponential Discoverability on Google Platforms

Google Discover

Publive’s structured data implementation amplified Financial Express Hindi’s presence on Google Discover. Articles were more likely to appear in personalized feeds, targeting users with relevant, timely financial content.

• Clicks: Increased by 48% on average MoM, signaling higher engagement and content relevance
  

• Impressions: Rose by 46% on average MoM, indicating broader content reach and discoverability

Google News

With improved metadata, tagging, and faster indexing powered by Publive, Financial Express Hindi’s articles began to perform far better in Google News. Publive’s real-time syncing ensured stories reached the audience while they were still highly relevant.

• Clicks: Jumped by 39% on average MoM, driven by well-optimized headlines and content structure
  

• Impressions: Grew by 31% on average MoM, reflecting consistent visibility in Google’s news ecosystem