272% Increase in Page Views for Best Media Info with Publive

About Best Media Info

BestMediaInfo, launched in 2010, is India’s leading B2B news platform in the Media and Entertainment sector, specializing in advertising and marketing. It is part of the BMI Group, led by Editor-in-Chief Niraj Sharma, and is widely respected for its impactful journalism and industry insights.

The Challenge

Despite its journalistic strength, BestMediaInfo faced key technical issues:

• Unstable custom CMS limiting flexibility and growth

• Poor website stability and security concerns

• Low core web vitals scores and AMP issues

• Inefficient URL structure impacting search visibility

• Suboptimal reader experience due to technical limitations

The Publive Transformation

Publive overhauled the digital infrastructure to unlock stability, performance, and scale:

Advertisment

• SEO automation and URL restructuring to improve search visibility

• 100% uptime with robust security preventing DDoS and phishing attacks

• Core Web Vitals optimization for improved load speed and mobile UX

• CMS efficiency with easy-to-use workflows for faster publishing

• Built-in newsletter tools for content distribution

Platform Growth at Scale

In just 10 months post-migration to Publive, BestMediaInfo’s numbers tell a compelling story of transformation:

Traffic & Engagement:

272% Increase in Page Views
Nearly 4x growth in page views, signaling improved discoverability, faster load speeds, and better session depth.

320% Increase in Active Users
More than quadrupled the active user base through a smoother, more responsive site experience.

261% Increase in Sessions
Substantial increase in session count reflects better content flow, navigation, and return user behavior.

Search Performance:

70% Increase in Google Discover Clicks 
Optimization unlocked this new traffic channel, enhancing visibility among relevant mobile audiences.

100% Increase in Google Discover Impressions 
Doubled content visibility in Discover feeds through better metadata, mobile-first design, and structured content.

Core Web Vitals – Passed Across All Metrics

Technical upgrades brought the site in full compliance with Google’s performance benchmarks, boosting rankings and engagement.

The Road Ahead

Publive’s partnership helped BestMediaInfo overcome critical legacy hurdles, enabling over 250% growth across key metrics. This case illustrates how strategic technical improvements can unlock substantial growth for established media platforms. With a stable, scalable platform and improved SEO, BestMediaInfo is set for continued growth and deeper audience engagement via new content formats and platforms.