155x Increase in Clicks from Google Discover for Startup Pedia with PubLive

About Startup Pedia

Startup Pedia is revolutionising India's startup scene by bringing together entrepreneurs, founders, and investors. Since 2019, we've highlighted innovative ideas and offered hands-on workshops to help you learn from industry leaders, connect with like-minded peers, and prepare for real-world business challenges. Join us to be part of India's next wave of entrepreneurial success.

Problem Statement

StartupPedia had already cultivated a strong social media presence, but their website wasn’t generating the visibility it deserved. The challenge was clear: amplify their website's content visibility and broaden its reach across multiple distribution channels. With a wealth of unique content ready to be showcased, what they needed was a powerful technical backbone and a robust CMS to scale their online presence effectively.

PubLive: The Game Changer

When StartupPedia partnered with PubLive, they were ready to tackle their visibility challenges head-on. PubLive’s AI-powered Digital Experience Platform (DXP) provided the technical finesse they needed, transforming their content into a magnet for traffic across Google Discover and search engines. 

As Asif Alam, co-founder of Startup Pedia noted, "We struggled with SEO in our early days, but earlier this year we partnered with PubLive, the best CMS for media & brand publishers, which helped us build an SEO-friendly site. Whether it was on-page SEO, off-page SEO, or technical SEO, they helped us take care of it all." 

Surging Page Views and User Growth

Since migrating to PubLive, StartupPedia saw a remarkable 6.5x increase in page views and a 4.2x growth in users. This substantial rise in engagement further solidified their online presence and ensured their content reached a broader, more engaged audience.

Explosive Growth in Google Discover

StartupPedia’s content skyrocketed on Google Discover, with a phenomenal 155x increase in clicks and a staggering 137x boost in impressions. This wasn’t just a spike in numbers; it was a transformative leap in how their content was being consumed and appreciated by their audience.

Dominating Search Results

Beyond Discover, StartupPedia's search results performance surged with a 60% increase in organic traffic. PubLive’s strategic SEO enhancements ensured that their content wasn't just visible but also ranked higher, attracting more qualified visitors.

Superior Page Experience

PubLive’s commitment to top-tier performance didn’t stop at traffic. PubLive ensured that StartupPedia’s website excelled in-page experience, passing core web vitals with flying colours. This optimization meant that not only did their site rank well on Google, but it also provided an exceptional user experience, keeping visitors engaged and satisfied.

A Vision for Tomorrow

With PubLive, StartupPedia has not only achieved remarkable growth but also set a strong foundation for future success. PubLive’s partnership has demonstrated that with the right tools and strategy, the sky's the limit for what's possible in the digital landscape.