afaqs! Boosts Content Efficiency with Publive

afaqs!, one of India’s leading digital advertising, marketing, and media industry platforms, partnered with Publive to streamline content operations, boost audience engagement, and strengthen monetization. The collaboration led to measurable improvements across user activity, Google surfaces, and revenue-driving opportunities.

The Challenge

Before switching to Publive, afaqs!’ editorial and marketing workflows were heavily manual.

Teams were spending significant time on:

• Creating and distributing content across channels

• Sending newsletters and push notifications

• Managing multi-format content

• Handling ad placements and monetization setups

Additionally, slow page loads and the absence of advanced caching affected user experience and ad delivery performance, directly impacting engagement and revenue.

Advertisment

afaqs! needed a platform that automated workflows, improved distribution speed, and enabled better monetization while ensuring fast, stable performance.

The Publive Solution

Publive deployed a comprehensive set of tools designed to reduce workload, improve accessibility, and expand monetization opportunities.

1. Content Creation & Distribution Made Effortless

• Intuitive editor built for fast publishing

• Push Notifications for instant re-engagement

• Newsletter Distribution with seamless workflow

• Text-to-Speech for enhanced accessibility

2. Monetization Uplift

• Intelligent ad slotting & ad capabilities to optimize revenue

• Cleaner layouts ensuring better ad viewability

3. Performance Boost with Caching

• Built-in caching framework for faster page loads

• Smooth and consistent ad delivery

These upgrades not only strengthened the experience for editors but significantly enhanced how users discovered and consumed content.

Key Results After Migrating to Publive

afaqs! witnessed strong growth across their key metrics soon after onboarding:

Business Impact

Publive enabled afaqs! to transform their digital operations with measurable impact:

• Significant time savings for editorial & marketing teams

• Streamlined multi-channel distribution across newsletters, push, and web

• Broader audience reach and higher engagement

• Revenue uplift through optimized ad slotting

• Improved user experience with faster, more stable page loads

With Publive, afaqs! has created an efficient, scalable content engine - one that supports both audience growth and monetization with equal strength.